Travelling has always had its fair share of problems. But for the first time in history, travel solution providers are probably out-doing the problems with their solutions. Below are a few situations and smart solutions.

Situation 1 – The argument is that if all else can be compressed to our 5-inch smartphone, why not the passport? Pushing the cause of digital passport forward. In a study, 47% of the passengers reported feeling aggravated at the airport transit while going through the security point and customs, staining the otherwise beautiful travel experience.

Solution – Information is a given resource anyway. Hence 53% passengers have expressed that they would be happy to provide more personal data, not for misusing, but so that they can travel freely. The idea of Automated identity for airport transit to keep the visitors checked and under radar seems to be a small price to pay to get rid of paper troubles. Another example of giving up paper for the digital system.

Situation 2 – 51% of elder passengers find going through customs stressing. Another stress adding components are the tickets. Technology has always one-upped in deliverance to the users’ expectations. However, this time, the users are expecting the system of ‘intelligent tickets’, which can keep the owner on track about the delays or flight changes.

Solution – Tech gods are on their way to solve this. Autotask Corporation, an IT services management software, has launched a new ticket interface that plans on going “far beyond a visual update”, promising its efficiency and productivity. We’ll bear witness to such technologies coming up and about every day.

Situation 3 – Something about being on the road excites us. But such excitement could also sometimes lead to health difficulties made more complicated because the would-be patient is travelling. This worry is resonated by 82% of the travelers who desire for a device to monitor and probably even control stress.

Solution – mHealth is the upcoming health applications. While this mobile technology monitors health rates and blood pressure, it might do more to curb the situation until the patient reaches a more convenient location.

Situation 4 – The thrill of discovering a new place is incomparable but it does make sense to pool in from the vast internet, full of wisdom and ideas for a compatible destination. Despite all the resource, however, 47% of the travelers express frustration over how much time consuming researching for the best option is. Though google maps have been paramount in helping one discover places, it takes some time to getting used to knowing the exact location. Hence, 51% of the travelers feel bitter about not finding the best local landmarks, and even hotels and bars.

Solution – Having a friend recommend a place is great, because they know what you like, guaranteeing that you’ll end up liking that place, too. But what about the big pool of personal data analytics stored in your little digital device which knows you better than your own mother? No wonder then that 86% travelers wish for a personal(ized) travel guide which can save your time and take you to your destination.

Adding to this fantasy is the teaser of augmented reality. Imagining pointing your smartphone in front of you and it automatically shows the places, names, and hopefully, even the distance you need to cover them. ARKit and CoreLocation have tried something like this recently. Though their focus has been more to help the quest of property search, it might eventually aid the travelers get that ‘sense of location’ that they promise will be gotten. After all, 61% of travelers want a mobile application that gives visual information about the physical world.

Situation 5 – Keeping your budget in track while traveling is difficult as you never know when you might be keeping some for emergencies.

Solution – Startups like Airfordable are examining into this exact situation and they have come up with a lovely solution – pay airfare in instalments! Another player in this game is CheapAir.com, which allows customers to pay in parts once they subscribe to three, six, and 12-month purchase plans.

So it seems like travel solution providers are trying to put an end to all the complaints of the travelers. There will be customized suggestions, security to keep health in check, and even reining on the budget. But one can’t help think of the possible outcome of so much facilities.

Can these solutions be used for long? Or will the solutions themselves be problems in the long run?


Sachi Mulmi is a researcher with Frost & Sullivan. She can be reached at sachi.mulmi@frost.com


Sapan Agarwal drives content and marketing for Frost & Sullivan. Sapan is based out of Kuala Lumpur Malaysia and can be reached at sapan.agarwal@frost.com | +603 6204 5830